GENEX

Our breeding philosophy is straightforward: cows that last, cows that work, and cows that create profit. GENEX genetics focus on efficiency, fertility, longevity and commercial functionality—traits that matter every single day on Australian farms. Tools such as ICC™ underpin this approach with modern science, real-world validation and a focus on lifelong productivity.

GENEX has been part of the Australian genetics landscape for decades, with household names like Toystory and Bond helping shape cows and herds for Australian conditions. The tools and processes that created those bulls are now being given centre stage under a dedicated brand platform—positioning GENEX as a standalone global genetics brand operating within the Genetics Australia Holdings framework. Backed by the Peak breeding program, farmer-led origins, and a long history of delivering reliable, commercial sires to Australian herds, GENEX now steps forward as a visible, clearly defined choice for breeders focused on performance and profitability.

GENEX also brings proven breeding tools and consistent semen quality to the forefront. The Ideal Commercial Cow Index aka ICC™ provides a commercially focused selection pathway built around efficiency, fertility, health and longevity, while within that the Modern Udder Index (MUI) helps ensure durable, functional udders suited to Australian milking systems. Every straw is backed by PEAK semen quality standards—the same rigorous protocols are applied all our bull centres be it Total Livestock Genetics in Victoria or Peak facilities in North America the same high standards apply to give breeders a head start on their AI program.